Advertising and marketing design for the John Brown University chapter of Enactus, an international non-profit organization. Created as the 2016-18 JBU Enactus VP of Marketing.
2017 | According to their website, Enactus (Entrepreneurship in Action) is an international non-profit organization that works with leaders in business and higher education to mobilize university students to make a difference in their communities while developing the skills needed to become socially responsible business leaders. Participating students form teams on their university campuses and apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need. They then present those business concepts at competitions on the regional, national and even world levels.
The following print piece showcases the advertising and marketing efforts used to drive students to join JBU Enactus. It was sourced to a local printer and featured original photography and design.
One of my responsibilities as VP of Marketing was visual development for the Enactus national competition, which JBU competed in annually. In 2017, we focused on three of our projects—The Water Project, which had just finished developing a clean water system in rural Guatemala; Yellow Crate, a mobile app focused on resolving food insecurity in Northwest Arkansas; and Shredify, a partnership between a local adult development center and a shredding company, for the purpose of creating valuable work for adults with learning disabilities. My task was to visualize all three efforts in a presentation deck we could use for competition.
This preparation culminated in advancement to the final round of the national competition in Kansas City. With our final presentation, Enactus JBU trumped over 400 other teams in the U.S. to become the national champions.