Hershey’s product display

Project Overview

Role

Design intern for VML

Duration

Summer 2018

Background

VML Rogers focuses on digital, enterprise, and UX design.

In 2018 The Hershey Company contracted VML to design PDPs (Product Display Pages) for use in ecommerce on Amazon and Walmart.com. As part of this new client relationship, I was asked to create mockups for ad units containing Hershey’s Milk Chocolate Bars, Hershey’s Cookie-Layer Crunch Bars, Hershey’s Multibrand Packs, and Krave Jerky.

Milk Chocolate

Cookie-Layer Crunch

Krave Jerky


Additionally, VML signed on to update Hershey’s Retail Platform Overview and Style Guide, highlighting best practices and strategies in ecommerce. One of my responsibilities as an intern was to support the VML Hershey’s team by working with other staffed designers to address client requests and meet tight deadlines.