The Momentary

Environmental design, wayfinding, digital signage, and print collateral for the Momentary, an all-new contemporary art space in Bentonville, AR. Created as a designer for the Momentary.

Environmental design, wayfinding, digital signage, and print collateral for the Momentary, an all-new contemporary art space in Bentonville, AR. Created as a designer for the Momentary.

2020 | Near the end of last year, I was hired on as the sole in-house designer for a new satellite project to Crystal Bridges. Called the Momentary, this contemporary art space transformed a decommissioned 63,000-square-foot cheese factory into a multidisciplinary space for visual and performing arts, culinary experiences, festivals, and artists-in-residence.

Work as a graphic designer for the Momentary consisted of designing solutions to the many problems and challenges associated with opening a brand new space. This included interior wayfinding, digital signage, exterior wayfinding, and print collateral.


As part of this adaptive reuse project, I worked closely with team members at Wheeler Kearns Architects based out of Chicago. Through our collaboration, we developed wayfinding throughout the galleries, mezzanines, tower, back-of-house spaces, and outdoor green area. The following showcases some of our work in transforming this space with an ongoing goal of keeping as much as possible of the original building intact—including minute details such as wall surfaces and chipping paint. As an example of this, most of our interior wayfinding was painted directly on to the surface of existing walls.


In addition to painted on wayfinding, much of the information design of this space was established through digital signage. This includes menu screens, sponsorship recognition, on-site digital promos, and a six-screen display in the lobby as you enter the building. The following showcases some of our efforts to display information through a user-friendly and easily-updatable system.



Outdoor wayfinding for the Momentary green was implemented using semi-permanent exterior signs. This outdoor area is meant to serve as an ideal place for picnics, social gatherings, music festivals, and more art exploration. Walking and biking through this area is also encouraged.


Finally, collateral was produced using a sourced local printer. Layout for this quad-fold brochure features information about the space, culinary offerings, architectural elements, rules, as well as an illustrated map.

The Niche

Environmental design for Crystal Bridges in an experimental gallery space called The Niche. Organized and designed as head of the Niche committee at Crystal Bridges.

Environmental design for Crystal Bridges in an experimental gallery space called The Niche. Organized and designed as head of the Niche committee at Crystal Bridges.

2020 | As a designer for both the Momentary and Crystal Bridges, I had the opportunity to design for an experimental gallery space, titled The Niche. In the Niche, small scale ideas are prototypes, including non-traditional in-gallery interactions. This cultivates an institutional culture of fun and creativity, promoting discovery among staff and guests. The Niche manifests itself in rotating projects, sometimes incorporating artworks, and sometimes not.

The following projects highlight the wide range of ideas presented in this space. They include environmental design showcasing information on Louise Bourgeois’ Maman in Difficult Installs; presenting artwork to the blind or visually impaired in Multisensory; and explaining a seldom-discussed museum role in The Courier.


To display information on the recent de-installation and re-installation of Louise Bourgeois’ Maman, I chose to develop and produce engaging crane and artwork illustrations for the space. Photos and videos of the installation process were also included.


The idea behind this project consisted of highlighting museum-wide accessibility efforts for the blind and visually impaired. This included showcasing our collection of braille artworks and introducing audio descriptions and audio gallery tours to our guests who may not have been familiar.


A courier is a museum employee, usually also a curator, who accompanies an artwork as it travels. In this exhibition, we showed the role of a courier through the lens of an artowork’s travel buddy. We also included a full-sized travel crate within this small space as an illustration of the importance of this position.

Small Talk

Environmental design for a Crystal Bridges exhibition focusing on the intersection between art and text. Created as a designer for Crystal Bridges Museum of American Art.

Environmental design for a Crystal Bridges exhibition focusing on the intersection between art and text. Created as a designer for Crystal Bridges Museum of American Art.

2019 | From October 26, 2019 to March 2, 2020, Small Talk was a free focus exhibition that considered how contemporary artists employ language and text through themes of pop culture and word play, and techniques of assemblage and collage. In collaboration with curators, interpreters, and educators, I developed branding and a visual identity for this short-term show, as well as wall and label text design and gallery handouts.